Marketing professional, brand storyteller, aspiring Product Marketer


Kati Amberry

Skills

Experience

Kati Amberry Consulting

Marketing Consultant | January 2023 - Present

Developed and executed customized marketing strategies for a diverse portfolio of clients, including e-commerce, service, and consumer goods brands, driving growth through data-driven insights and creative storytelling.

  • Provided competitor analysis, performance reporting, and strategic recommendations to optimize website and search campaigns

  • Collaborated with cross-functional teams, including creative, product, and analytics, to build integrated marketing plans aligned with client business goals and market trends.

  • Streamlined brand messaging and visual identity across all digital platforms, enhancing consistency and customer experience to support long-term brand equity.

Minted

Integrated Marketing Manager | July 2021-January 2023

Led full-funnel brand and integrated marketing strategy and execution plans for the e-commerce Art & Home business at Minted.

  • Led omni-channel marketing campaigns for four new product releases across owned and earned channels, delivering a 6x blended ROAS for the category during the last quarter

  • Delivered marketing plans for 11 channels across all touchpoints, working with channel leads to develop integrated, end-to-end marketing plans. This includes: development of quarterly content stories, driving brand narrative and product marketing, prioritization of creative and technical requests, executional implementation and optimization, and analysis and reporting results to leadership

  • Increased continuation rate by 44% by working in tandem with the Onsite team to optimize the consumer journey from marketing to site

California Olive Ranch

Assistant Marketing Manager, Engagement and Content | October 2020-July 2021

Marketing Coordinator | May 2019-October 2020

Led development and launch of two brand new e-commerce websites from conception through to on-time delivery.

  • Grew direct-to-consumer monthly revenue by 2.2x in the first nine months after launch by activating digital marketing channels including SEM, paid social, and display

  • Led internal and external content development, including graphics, copy and production, providing quality control where needed to ensure all content met established brand guidelines

  • Developed and implemented e-commerce product launch plans for five new products over a four month period, exceeding our forecasts on four of the five products

  • Owned the marketing calendar from planning through to execution and reporting, analyzing marketing data to adapt on an ongoing basis

Additional Professional Experience

Steady Demand

Social Media Specialist | May 2017-April 2019

Coach.me

Marketing Coordinator | July 2015-June 2017

Los Angeles Angels of Anaheim

Premium Seating Concierge, Sales | March 2015-June 2017

Chat Sports

Sports Writer - San Francisco Giants, Golden State Warriors, San Jose Sharks | June 2013-July 2014

Additional Professional Experience

Education

Chapman University

Creative Writing 2010-2015

Courses

Coursera

Learn SQL | 2023

Google Mobile Academy

Certificate, Project Management | 2021

UC Berkeley Extension

Certificate, Social Media Marketing | 2019

  • Marketing Strategy

  • Brand Development

  • Problem-solving Mentality

  • Effective Communication

Professional

Technical

  • SQL Queries

  • Technical Brief Writing

  • Creative Brief Writing

  • Focus Group Moderation

  • Customer Survey Writing

  • Data Analysis

  • Budget Management