Marketing professional, brand storyteller, aspiring Product Marketer
Kati Amberry
Skills
Experience
Minted
Integrated Marketing Associate | vJuly 2021-January 2023
Led full-funnel brand and integrated marketing strategy and execution plans for the e-commerce Art & Home business at Minted.
Led omni-channel marketing campaigns for four new product releases across owned and earned channels, delivering a 6x blended ROAS for the category during the last quarter
Delivered marketing plans for 11 channels across all touchpoints, working with channel leads to develop integrated, end-to-end marketing plans. This includes: development of quarterly content stories, driving brand narrative and product marketing, prioritization of creative and technical requests, executional implementation and optimization, and analysis and reporting results to leadership
Increased continuation rate by 44% by working in tandem with the Onsite team to optimize the consumer journey from marketing to site
California Olive Ranch
Assistant Marketing Manager, Engagement and Content | October 2020-July 2021
Marketing Coordinator | May 2019-October 2020
Led development and launch of two brand new e-commerce websites from conception through to on-time delivery.
Grew direct-to-consumer monthly revenue by 2.2x in the first nine months after launch by activating digital marketing channels including SEM, paid social, and display
Led internal and external content development, including graphics, copy and production, providing quality control where needed to ensure all content met established brand guidelines
Developed and implemented e-commerce product launch plans for five new products over a four month period, exceeding our forecasts on four of the five products
Owned the marketing calendar from planning through to execution and reporting, analyzing marketing data to adapt on an ongoing basis
Additional Professional Experience
Steady Demand
Social Media Specialist | May 2017-April 2019
Coach.me
Marketing Coordinator | July 2015-June 2017
Los Angeles Angels of Anaheim
Premium Seating Concierge, Sales | March 2015-June 2017
Chat Sports
Sports Writer - San Francisco Giants, Golden State Warriors, San Jose Sharks | June 2013-July 2014
Additional Professional Experience
Education
Chapman University
Creative Writing 2010-2015
Courses
Coursera
Learn SQL | 2023
Google Mobile Academy
Certificate, Project Management | 2021
UC Berkeley Extension
Certificate, Social Media Marketing | 2019
Marketing Strategy
Brand Development
Problem-solving Mentality
Effective Communication
Professional
Technical
SQL Queries
Technical Brief Writing
Creative Brief Writing
Focus Group Moderation
Customer Survey Writing
Data Analysis
Budget Management